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Developed by “The Generic Man”, the foundation of Generic Surplus is proven shapes and clean, simple, refined lines. Creating classic American footwear to complete a look or to be worn everyday as a personal standard.
Originally founded in 1997 in a nyc loft by kevin carney, the generic man collection came about in 2006, as brandon day and kevin carney began what they call “a case study in adultism”, a journey to define what it means to be an “adult” these days. through a process of research, experience and discussion ‘the generic man’ lifestyle of the “newdult” took shape.
The newdult is tiring of streetwear and the high price of luxury. in response, the generic man has created thoughtfully priced luxury for this new modern adult.