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The first Velour collection was launched in 2005. The overall design concept of Velour springs out of a classic preppy look with traditional garments redesigned in a new stylish, yet effortless, way. We call this Feelgood Preppy. This style has Swedish west coast influences and addresses curious individuals who have an interest in trends but, unlike the fashion slave, are reflective and make their own interpretation. They appreciate genuineness and are, by Velour, offered an alternative to the ordinary fashion brands through everyday icons such as cardigans, check shirts, parkas and trench coats. Colours
are sober – like marine blue and brown – with colourful accents. These colours together with the prints and patterns are carefully created where every pigment, image and square has its place. All joined together in a perfect fit.